There was a time when sport was innovative, cutting-edge, and leading the way in helping businesses, the military, and the average person find high performance. Sport pushed the frontiers of human performance by experimenting with nutrition, hydration, sport psychology, strength and conditioning, rest, and recovery.

Sport is about to be left behind.

In the quest for elite performance, undertones of productivity, viewing “more” as better, and “hard work” as the most valuable commodity began to permeate every corner of the building. Now it’s not uncommon to find organizations that would prefer your “family” at work to be your first priority over your real family at home. Sport organizations want to own your work, your intellectual property, and increasingly, all of your time.