In men’s soccer, 35% of goals are scored from corners, free kicks and throw-ins.

But despite the fact that over one-third of their goals come from set pieces, most teams spend 10-or-so minutes at the end of training practicing these elements of the game. It’s often treated as a glorified warm down, and a chance to have a bit of a laugh with the lads.

If your company was making 35% of its revenue from a particular product, I dare say you’d alter your behavior to start allocating 35% of your time towards nurturing that product.

So why is soccer coaching any different?