Why subscribe?

In Unfair Advantage, we explore the intersection of psychology and coaching – the science, questions, and practical applications - and how you can rapidly accelerate your ascent to the top of your competition. Our aim is simple: to create healthy and high-performing organizations and humans.

As a subscriber, you can expect our unfiltered thoughts on creating teams that win and individuals that thrive. And you’ll also hear from our friends and colleagues who are working to solve the same problem that we are.

This is the new hub of high-performance coaching.

Who is behind Unfair Advantage?

Dr. Alex Auerbach is the director of wellness and development for the Toronto Raptors in the NBA, and former director of clinical and sport psychology for the University of Arizona.

Cody Royle is the former head coach of AFL Team Canada, and now coaches some of the top head coaches in world sport. He has written two influential coaching books; Where Others Won’t and The Tough Stuff.